HOW FAR CAN BRAND O2 STRETCH

BrandMarketingTechnologyTrust

23 Mar

Written By Justin Basini

New blog following O2 CEO Ronan Dunne’s announcement of a superbrand strategy.

Read my thoughts here.

If you have a view why not leave a comment?

Thanks

Justin

www.blog.basini.com

analysisbrand extensionO2

Justin Basini

ENGAGING WITH THE WEB 2.0 CONSUMER

....and stretch: How far will O2 be able to stretch it's brand?