New store #design wins me over at #Mcdonalds - a better place to hang than #Starbucks

When I am spending the day writing (my book by the way) at the British Library in Kings Cross I normally grab a coffee at Starbucks. This morning I walked past a new cool looking store front and walked in. Cool music, free wifi, a plasma screen showing BBC News 24, cool furniture and an ok coffee for £1.49. Yep it was McDonalds and I really liked it.
Justin Basini
Web: www.basini.com
Blog: justinbasini.blogspot.com

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Insights from the 2009 Chief Marketing Officers (CMO) conference Zurich