Brand, Marketing Justin Basini 10/09/2010 Brand, Marketing Justin Basini 10/09/2010 THE DEATH OF THE CMO? Vodafone have got rid of the CMO position replacing it with a Chief Commercial Officer. Is this the start of a trend or just a one off and what does it mean for the Vodafone brand and marketing in general? Read More
Brand, Marketing Justin Basini 10/09/2010 Brand, Marketing Justin Basini 10/09/2010 THE DEATH OF THE CMO? Vodafone have got rid of the CMO position replacing it with a Chief Commercial Officer. Is this the start of a trend or just a one off and what does it mean for the Vodafone brand and marketing in general? Read More