Spoke at a conference this morning for the IBDG. This was a conference for Marketing Directors from different industries and sectors. Humbling to address. Enjoyed it as always.

Title of my talk was a little wierd:

Delivering a clear ROI and being taken seriously by the business

In my preparation came across a few nice videos:

"how not to get ahead in marketing" - Hugo Gaines style (thanks to David Taylor at BrandGym for creating this - although it is not him in the video!)

Overall clearly marketing (defined holistically as discovering consumer needs and meeting them) is important now and in the future. I closed with this chart which gives a sense of what the good marketer could do more of....

Good luck to all the marketers out there - I know it feels tough but keep the faith!

Comments welcome as always!

Justin www.basini.com
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