Book, Sustainability Justin Basini Book, Sustainability Justin Basini

WHY SHOULD ANYONE BUY FROM YOU?

Trust in business is at an all-time low. If your customers don’t trust you, you can spend as much time, effort and money as you want on marketing campaigns, branding and advertising and it will barely move the needle. This revealing book shows how the only reliable route to sustainable business growth and profit is to build trust in your company.

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Brand, Marketing, Sustainability, Trust Justin Basini Brand, Marketing, Sustainability, Trust Justin Basini

THE FUTURE OF MARKETING

What is the Future of Marketing? Marketing is on a collision course with the future. Our current marketing paradigm is inextricably linked to the driving of consumption and the creation of habits of consumption. Economic growth has been the single minded outcome upon which we have built our brands, our marketing models and our rasion d'etre. But unabated growth cannot continue. My hunch is that the future of marketing is not merely, or even, a "more consumer focused / digital / growth oriented / sustainable" (delete as appropriate) future but a complete reversal of the current paradigm.

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