Apple's Cupertino event today will raise more questions than answers. The pressure was immense - would they or wouldn't they announce an iPhone 5? The news was mixed and the signals this sends to customers, employees, the media and investors potentially indicate things may not be all well at this icon of our modern age.

I contributed an interview to an article published by Marketing Week on Marketing Moving Beyond the Boardroom. There are many challenges for marketing how we respond to these will determine whether marketing prospers.

This week Natwest and Royal Bank of Scotland rolled out their Customer Charter and lots of marketing in support. Full page ads in papers up and down the country. According to these adverts they are now making 14 commitments to help them become "Britain's most helpful bank".

Malcolm McLaren was the marketing genius that propelled the punk movement into the spotlight and amplified its effect on our society and consciousness. He did such a good job that even now we all still hold a visceral understanding of the feelings and motivations behind the punk movement.So how do you Punk your brand?