My presentation at the 3rd Annual CMO Conference in Zurich later this month will be on - Leadership in Marketing: from shareholder value to stakeholder value

Malcolm McLaren was the marketing genius that propelled the punk movement into the spotlight and amplified its effect on our society and consciousness. He did such a good job that even now we all still hold a visceral understanding of the feelings and motivations behind the punk movement.So how do you Punk your brand?