LEADERSHIP: FROM SHAREHOLDER VALUE TO STAKEHOLDER VALUE

I have just finalised and agreed my topic at the 3rd annual CMO Conference in Zurich on 30th September which will be:

Leadership in Marketing: from shareholder value to stakeholder value

I'll be covering the following questions.

• How do businesses and brands build and rebuild the trust of consumers and society?
• How do businesses and brands respond to the changing landscape of needs?
• What is the role of brands and marketing in answering the challenges of sustainability?
• How do we as leaders put humanity back into business outcomes?

I'm hoping the session will be thought provoking and interactive. I will explore several significant leadership challenges for business, brands and CMOs namely the need for more balanced outcomes from business as we move from a ruthless shareholder view to building stakeholder value. The battle for leadership in business and brands is increasingly being fought on a landscape that is intrinsically linked with sustainability and transparency in an effort to build and rebuild the trust of people and our society.The session will include a presentation of the findings of my in depth studyinto trust, humanity and sustainability, case studies of emergent bestpractise and discussion amongst the group around some fundamental strategic questions.I hope to see you there but if not then sign up to my RSS or email feed - it's free and easy - and you will get a copy of my presentation with audiocast.ThanksJustinMail me: justin@basini.comMy website & the RE:Thinking Marketing & Brands blog:http://www.basini.com/Follow me: www.twitter.com/justinbasini