My presentation from an away day for the Marketing team at Ernst & Young. Slidecast with slides and audio.

My from the 3rd CMO Conference in Zurich on the challenges for marketing as we move from shareholders to stakeholders. The pressures to change the marketing model are huge and this is both a threat and an opportunity for marketing.

My presentation at the 3rd Annual CMO Conference in Zurich later this month will be on - Leadership in Marketing: from shareholder value to stakeholder value

It's just been confirmed that I'm going to speak at the 3rd European Chief Marketing Officers Conference in Zurich on the 30th September.I attended last year and you can read my thoughts here.It's a really great conference and this year the headline act is Jim Stengel who was CMO for Procter & Gamble. I remember meeting Jim once whilst I was at P&G (although he won't remember me!)I'm going to speak on re-thinking marketing as a driver of humanity in business. If you've got any ideas on this then please drop me a line!