WOW YOU'RE AMAZING

A really good piece of communication from Virgin Media pinged into my email box yesterday. Thanks to those of you who also emailed me about it (Dan & Lisa).Firstly the following email arrives with the subject heading "Wow you're amazing":

Then you click through to a cute little animation that ends up with a cute thankyou messageCLICK HERE OR ON THE IMAGE TO SEE THE ANIMATION. The messaging is all about HDTV, the addition of new channels and a new guide to HD. What's great is it's short snappy and isn't selling anything apart from the virtues of Virgin Media.This is a great example of loyalty communications delivered through a channel that is lower impact in terms of the environment (i.e. no direct mail), and engaging without being demanding.What do you think? Why not post a comment below?If you want to stay in touch with the latest in marketing and brand re:thinking then please sign up to the RSS or email feed - it's free and easy.JustinMail me: justin@basini.comMy website & the RE:Thinking Marketing & Brands blog:http://www.basini.com/Follow me: www.twitter.com/justinbasini