Richard Madden, Chief Strategy Officer at Kitcatt Nohr Digitas, has been reading my book and shares his thoughts on brand and business trust in his regular Marketing Week column.

“All institutions, but especially financial services ignore a lack of trust at their peril. There is often a dichotomy between what companies say they are about and what they actually do – their actions and their words are different. Organisations need to be more forensic about their activities, the impact of their actions and how they are perceived.”

I contributed an interview to an article published by Marketing Week on Marketing Moving Beyond the Boardroom. There are many challenges for marketing how we respond to these will determine whether marketing prospers.

My from the 3rd CMO Conference in Zurich on the challenges for marketing as we move from shareholders to stakeholders. The pressures to change the marketing model are huge and this is both a threat and an opportunity for marketing.

Vodafone have got rid of the CMO position replacing it with a Chief Commercial Officer. Is this the start of a trend or just a one off and what does it mean for the Vodafone brand and marketing in general?

My presentation at the 3rd Annual CMO Conference in Zurich later this month will be on - Leadership in Marketing: from shareholder value to stakeholder value

It's just been confirmed that I'm going to speak at the 3rd European Chief Marketing Officers Conference in Zurich on the 30th September.I attended last year and you can read my thoughts here.It's a really great conference and this year the headline act is Jim Stengel who was CMO for Procter & Gamble. I remember meeting Jim once whilst I was at P&G (although he won't remember me!)I'm going to speak on re-thinking marketing as a driver of humanity in business. If you've got any ideas on this then please drop me a line!