Listen to this Engaging Brand podcast with me and Anna Farmery where we explore brands, trust, business and social capital, all subjects covered in my new book Why Should Anyone Buy From YOU?

Consumers today are becoming more empowered, demanding and raising the bar. As they peer behind the messages into the companies generating them they are rapidly concluding that they can’t trust businesses, their brands, their advertising and above all their motivations. Marketers in turn will have to take on the responsibility not just for driving sales but commit their brands to building positive social capital and through this finally regain trust.

Power corrupts and absolute power corrupts absolutely.What we have witnessed over the past few days with the closure of the News Of The World and the fast creep of the flames to other newspapers is proof that this aphorism is true.And let's be clear despite the best efforts of the Murdochs' to stem the blood loss what we are witnessing is a fundamental reshaping of the balance of power in the British media.